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Episode 134 - Pricing Ethics: From Airplanes to Accounting Practices - The Woodard Report Podcast

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Manage episode 500039022 series 1094011
Content provided by Woodard Events. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Woodard Events or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode of the Woodard Report podcast, Joe speaks with Ron Baker about the ethics of pricing and how lessons from airline yield management can apply to accounting practices. They explore the "good, bad, and ugly" sides of dynamic and AI-driven pricing, the distinction between price transparency and pricing transparency, and the importance of maintaining adaptive capacity to serve top clients. Drawing parallels to hotels' pricing integrity, they emphasize that firms should focus on delivering transformative outcomes rather than selling every available hour.

About Ron Baker Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the co-founder of Threshold—a professional firm operating in the transformation economy—and podcast co-host of The Soul of Enterprise: Business in the Transformation Economy. He is also the author of Time's Up!: The Subscription Business Model for Professional Firms

Learn more about Ron at:

Thank you to our show sponsor, CorpNet! CorpNet is the trusted leader in business formation and compliance services, offering one of the best tools for accountants, CPAs and tax professionals nationwide. The CorpNet Partner Program, 10X your firm's revenue by helping clients form a business, register for payroll taxes, maintain compliance and more.

Learn more about the show and our sponsors at Woodard.com/podcast

  continue reading

105 episodes

Artwork
iconShare
 
Manage episode 500039022 series 1094011
Content provided by Woodard Events. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Woodard Events or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode of the Woodard Report podcast, Joe speaks with Ron Baker about the ethics of pricing and how lessons from airline yield management can apply to accounting practices. They explore the "good, bad, and ugly" sides of dynamic and AI-driven pricing, the distinction between price transparency and pricing transparency, and the importance of maintaining adaptive capacity to serve top clients. Drawing parallels to hotels' pricing integrity, they emphasize that firms should focus on delivering transformative outcomes rather than selling every available hour.

About Ron Baker Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the co-founder of Threshold—a professional firm operating in the transformation economy—and podcast co-host of The Soul of Enterprise: Business in the Transformation Economy. He is also the author of Time's Up!: The Subscription Business Model for Professional Firms

Learn more about Ron at:

Thank you to our show sponsor, CorpNet! CorpNet is the trusted leader in business formation and compliance services, offering one of the best tools for accountants, CPAs and tax professionals nationwide. The CorpNet Partner Program, 10X your firm's revenue by helping clients form a business, register for payroll taxes, maintain compliance and more.

Learn more about the show and our sponsors at Woodard.com/podcast

  continue reading

105 episodes

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