Scaling Without Sacrificing Your Sanity With Caroline Crawford The Wellness Paradigm podcast

Scaling Without Sacrificing Your Sanity with Caroline Crawford

5d ago 31:29

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What if your business could grow without draining every ounce of your energy—and your health along with it?

Caroline Crawford, founder of Cultiveight Communications, spent over a decade leading marketing for companies with shoestring budgets before creating her own agency to help founders with limited resources make a bigger impact. But along the way, she learned the hard truth: building momentum at the cost of your peace isn’t sustainable.

In this episode, Caroline shares how she went from 18 cups of coffee a day, skipped lunches, and sleepless nights to scaling her business (and her clients’) in a way that supports both health and long-term growth.

Inside the Episode:

Why “hustle mode” nearly wrecked Caroline’s health—and how she finally broke the cycle
The surprising link between peace in your body and success in your business
Scaling sustainably: how to grow without the boom-and-bust burnout cycle
Why cutting caffeine was a game-changer for her mental clarity and emotional stability
How to identify the marketing channels that actually energize you (and cut the rest)
A real-life client case study: cutting marketing by 50% and getting better results
Why listening to your body is the smartest business move you can make

If you’re tired of feeling like your only options are “go hard” or “give up,” this conversation is your permission slip to grow in a way that feels good—and lasts.

Connect with Caroline Crawford:

Website: Cultiveight Communications

Instagram: @cultiveightcommunications

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75 episodes