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The future of effectiveness

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Manage episode 502527554 series 2994845
Content provided by WARC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WARC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How can marketers reconcile the need for growth with the need for sustainability? Award-winning brand strategist Benoit Wiesser, Sustainable Marketing Compass' Alexis Eyre, and former Dove CMO Alessandro Manfredi discuss why we need Effectiveness 2.0.

  continue reading

368 episodes

Artwork
iconShare
 
Manage episode 502527554 series 2994845
Content provided by WARC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WARC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How can marketers reconcile the need for growth with the need for sustainability? Award-winning brand strategist Benoit Wiesser, Sustainable Marketing Compass' Alexis Eyre, and former Dove CMO Alessandro Manfredi discuss why we need Effectiveness 2.0.

  continue reading

368 episodes

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