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How brands can navigate 2025’s economic volatility
Manage episode 478427953 series 2994845
As tariffs, and fear of recession, roil the global economy, Koen Pauwels, distinguished professor of marketing at Northeastern University in Boston, discusses paths forward for brands and consumers with WARC US Commissioning Editor Cathy Taylor.
333 episodes
Manage episode 478427953 series 2994845
As tariffs, and fear of recession, roil the global economy, Koen Pauwels, distinguished professor of marketing at Northeastern University in Boston, discusses paths forward for brands and consumers with WARC US Commissioning Editor Cathy Taylor.
333 episodes
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