When Rachel Seid left her nonprofit job to pursue web design, she didn’t know that what began as a scrappy side project would turn into a business that allows her to be fully herself — in her words: loud, passionate, and unwilling to settle for mediocrity. Her early days were filled with $800 websites, cobbled-together code, and the dizzying task of managing every platform under the sun. But through trial, error, and a knack for reading how people actually think and behave, she found her zone of genius: building personality-packed Squarespace sites that don’t just look good, but actually work.

What sets Rachel apart isn’t just her technical skill. It’s the way she weaves adaptability, storytelling, and human psychology into every stage of her business. From managing the tension between feast-and-famine cycles to designing a sales process that makes prospects feel seen before they even sign, Rachel has built a company rooted in freedom and fun — two things she refuses to compromise on. In this episode, she opens up about how she’s reshaped her pricing, her sales strategy, and her confidence, all while proving that sustainability in business comes down to one thing: flexibility.

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What’s inside this episode

• The disconnect Rachel noticed between “cool” brands and her nonprofit events, and what it revealed about marketing strategy
• The unusual thing that gave Rachel a sharper edge in web design than a traditional marketing degree ever could
• The messy first years of taking “any project under the sun” and the moment she realized it wasn’t sustainable
• The accidental $8,700 project that taught her to expand her perception of what clients were willing to pay
• How motherhood forced a dramatic overnight price increase — and how she was able to support selling at such higher rates
• The difference between selling $800 and $3,600 websites and $10,000+ websites — and how she changed her entire sales process to match
• Why Rachel starts every call with a visual presentation — and how customizing slides with tiny personal details helps her close
• The four “alities” Rachel uses to design sites that actually convert — that you can use to get your site to convert better

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Connect with Adriane and Visionaries!

• Let's be friends on the 'gram – @visionariesonline or @adrianegalea
• Connect on Linkedin – with Adriane or Visionaries
• Visit us on the web at visionaries.co
• Come network with us in The Visionaries Collective

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Rachel Seid is a Squarespace web designer and Head Honcho at Bright Seid Design. She is obsessed with creating beautiful, functional websites that are easy for business owners and small teams to manage themselves. Her web design process establishes genuine personal connections with her clients that enable her to build personality-packed websites that feel as authentic as they do professional. Today she helps solopreneurs, small businesses, and non-profits build simple, easy-to-use websites that become powerful marketing tools to attract and convert dream clients.

Connect with Rachel:

• Website: https://www.brightseiddesign.com/
• Instagram: https://www.instagram.com/mrsbrightseid
• LinkedIn: https://www.linkedin.com/in/rachelseid/
• View Rachel's services and book a call to work together