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449 - Is Vietnamese Culture Being Replaced by Korean entertainment? Karen Tran Wood - IW Group

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Manage episode 510333111 series 2911848
Content provided by thevietnamesepodcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by thevietnamesepodcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the Vietnamese podcast, we’re joined by Karen Tran Wood, a seasoned entertainment marketing and publicity executive with over a decade of experience leading award-winning campaigns across film, television, and lifestyle brands.

As Head of Entertainment Marketing & Publicity at IW Group, Karen oversees a division dedicated to crafting integrated, culturally resonant campaigns that connect with today’s diverse audiences. Her client portfolio includes major names like Amazon Prime Video, Hulu, Lionsgate, Universal Pictures, The Walt Disney Company, and Warner Bros. She has led standout campaigns for Barbie, Avatar: The Way of Water, Shōgun, The Cleaning Lady, Moana 2, and Mission: Impossible – The Final Reckoning.

In our conversation, Karen shares what it takes to build inclusive, high-impact marketing strategies in today’s Hollywood—and why multicultural audiences, especially Vietnamese Americans, deserve greater attention from studios and brands. We also dive into the global future of Vietnamese film and music, how it compares to industries like K-pop, and her thoughts on how AI is reshaping the entertainment landscape and the future of creativity.

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Many of you still have the chance to record and preserve the legacies of your own families. I’ve sat with families now for interview sessions to record the rich histories of parents and explore the lives of the generations that preceded them. Don’t let your family stories go untold! Take a moment to reach out and together we will bring out your family’s story on a recorded journey. - Kenneth Nguyen

Visit vietnamstorybank.com today for more information!


Support this podcast at — https://redcircle.com/the-vietnamese-with-kenneth-nguyen/donations
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

457 episodes

Artwork
iconShare
 
Manage episode 510333111 series 2911848
Content provided by thevietnamesepodcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by thevietnamesepodcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the Vietnamese podcast, we’re joined by Karen Tran Wood, a seasoned entertainment marketing and publicity executive with over a decade of experience leading award-winning campaigns across film, television, and lifestyle brands.

As Head of Entertainment Marketing & Publicity at IW Group, Karen oversees a division dedicated to crafting integrated, culturally resonant campaigns that connect with today’s diverse audiences. Her client portfolio includes major names like Amazon Prime Video, Hulu, Lionsgate, Universal Pictures, The Walt Disney Company, and Warner Bros. She has led standout campaigns for Barbie, Avatar: The Way of Water, Shōgun, The Cleaning Lady, Moana 2, and Mission: Impossible – The Final Reckoning.

In our conversation, Karen shares what it takes to build inclusive, high-impact marketing strategies in today’s Hollywood—and why multicultural audiences, especially Vietnamese Americans, deserve greater attention from studios and brands. We also dive into the global future of Vietnamese film and music, how it compares to industries like K-pop, and her thoughts on how AI is reshaping the entertainment landscape and the future of creativity.

--------------------------------------------------------------------------------------------------

Many of you still have the chance to record and preserve the legacies of your own families. I’ve sat with families now for interview sessions to record the rich histories of parents and explore the lives of the generations that preceded them. Don’t let your family stories go untold! Take a moment to reach out and together we will bring out your family’s story on a recorded journey. - Kenneth Nguyen

Visit vietnamstorybank.com today for more information!


Support this podcast at — https://redcircle.com/the-vietnamese-with-kenneth-nguyen/donations
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

457 episodes

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