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A-lister antics and Schedule A shenanigans

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Manage episode 495822734 series 135
Content provided by Vox Media Podcast Network and The Verge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vox Media Podcast Network and The Verge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Summer blockbusters like the new Superman and Jurassic World movies may be doing great at the box office, but promoting them is more complicated than ever. The old celebrity playbook of magazine profiles, TV chat shows and press junkets isn’t enough in an era of audience fragmentation. Publicists now have to strategize which podcasts to make time for, and whether their clients will eat chicken on YouTube with Amelia Dimoldenberg or Sean Evans.

This week on The Vergecast, guest host Mia Sato talks to Vulture’s Fran Hoepfner to break down the ever-changing new media circuit, whether you’re a beloved A-lister, a formerly-beloved A-lister, or an aspiring A-lister.

Then, we take a deep dive with Sarah Fackrell into a controversial legal tactic brands are using to go after online sellers hawking everything from grumpy cat T-shirts to closet hooks.

Finally, Victoria Song joins Mia to answer a Vergecast hotline from a listener wondering whether an AI translator will be able to keep up with his partner’s Colombian mother. If you’ve got a question for us, call 866-VERGE11 or e-mail [email protected].

Further reading:

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

916 episodes

Artwork

A-lister antics and Schedule A shenanigans

The Vergecast

760,132 subscribers

published

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Manage episode 495822734 series 135
Content provided by Vox Media Podcast Network and The Verge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vox Media Podcast Network and The Verge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Summer blockbusters like the new Superman and Jurassic World movies may be doing great at the box office, but promoting them is more complicated than ever. The old celebrity playbook of magazine profiles, TV chat shows and press junkets isn’t enough in an era of audience fragmentation. Publicists now have to strategize which podcasts to make time for, and whether their clients will eat chicken on YouTube with Amelia Dimoldenberg or Sean Evans.

This week on The Vergecast, guest host Mia Sato talks to Vulture’s Fran Hoepfner to break down the ever-changing new media circuit, whether you’re a beloved A-lister, a formerly-beloved A-lister, or an aspiring A-lister.

Then, we take a deep dive with Sarah Fackrell into a controversial legal tactic brands are using to go after online sellers hawking everything from grumpy cat T-shirts to closet hooks.

Finally, Victoria Song joins Mia to answer a Vergecast hotline from a listener wondering whether an AI translator will be able to keep up with his partner’s Colombian mother. If you’ve got a question for us, call 866-VERGE11 or e-mail [email protected].

Further reading:

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

916 episodes

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