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079 - (ORCA Series #11) - CTAs That Align Teams and Earn Trust - CTA Prioritization with Jake Zukowski

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Manage episode 504662102 series 2970055
Content provided by Sophia V. Prater. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophia V. Prater or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jake Zukowski has worked as Vice President of Global Design and Research at HelloFresh, led design teams at Frog and Fjord (now Accenture Song), and contributed his expertise to innovative companies like Magic Leap, Microsoft, and Expedia. Today, he’s the founder and CEO of Cosmic Plumbing, where he creates professional astrology and tarot tools.

In this episode, Sophia and Jake unpack CTA prioritization—how to balance user needs with business goals, why “contra CTAs” matter for ethical UX, and how to navigate tough stakeholder convos to build trust and deliver real, lasting value.

LINKS:

Connect with Jake on LinkedIn!

Sign up for OOUX Foundations

Join the waitlist for Cohort 12 of the OOUX Masterclass (Fall 2026)

Continue the conversation on the OOUX Forum!

  continue reading

81 episodes

Artwork
iconShare
 
Manage episode 504662102 series 2970055
Content provided by Sophia V. Prater. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophia V. Prater or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jake Zukowski has worked as Vice President of Global Design and Research at HelloFresh, led design teams at Frog and Fjord (now Accenture Song), and contributed his expertise to innovative companies like Magic Leap, Microsoft, and Expedia. Today, he’s the founder and CEO of Cosmic Plumbing, where he creates professional astrology and tarot tools.

In this episode, Sophia and Jake unpack CTA prioritization—how to balance user needs with business goals, why “contra CTAs” matter for ethical UX, and how to navigate tough stakeholder convos to build trust and deliver real, lasting value.

LINKS:

Connect with Jake on LinkedIn!

Sign up for OOUX Foundations

Join the waitlist for Cohort 12 of the OOUX Masterclass (Fall 2026)

Continue the conversation on the OOUX Forum!

  continue reading

81 episodes

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