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Join Vivek as he chats with Seth Turnoff, a man of many talents and experiences. Dive into Seth's journey from a touring drummer to a healthcare marketing innovator, uncovering unique insights along the way.

• Seth Turnoff shares his unconventional career path and entrepreneurial spirit.
• Explore the intricacies of patient acquisition in healthcare.
• Learn about hyper-targeted marketing and its impact on healthcare practices.
• Discover Seth’s take on the power of personal branding, including his signature mustache.
• Gain insights into effective strategies and common pitfalls in healthcare marketing.

Timestamps:

00:00 Entrepreneurial Pivoting and Client Needs

04:41 Seeking Purpose Beyond Work

09:14 Navigating Complex Team Dynamics

12:07 Healthcare Marketing Challenges & Opportunities

14:32 Targeted Marketing for Success

18:39 Opt-In Consumer Data Advertising

20:34 "Connecting Healthcare Marketing to Revenue"

24:37 Unexpected Mustache Journey

27:48 Smallest Mustache in Wild Room

31:12 Understanding Patient Care Journey

34:58 Targeted Medical Campaign Strategy

37:11 Referral Network Success Strategy

39:30 Iterative Experimentation in Practices

42:43 Innovative Cold Email Strategies

45:49 "Accountability and Resolution Strategy"

50:11 "Insightful Journey and Mustache Secrets"

Seth Turnoff's LinkedIn - https://www.linkedin.com/in/sethturnoff/

Seth's Company - https://custommedicalmarketing.com/

The Uprising Show Website: https://theuprisingshow.com/
Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/
Vivek Nanda's Twitter: https://x.com/vickks
TopHealth Media Website: https://tophealth.care/