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Ep 129: The Premium Positioning Play: How to Charge More, Work Less, and Become the Go-To Expert
Manage episode 512546824 series 1521681
Content provided by Nick Psaila. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Psaila or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Welcome to today’s episode, The Premium Positioning Play, where Nick Psaila from UpCoach reveals how one client transformed a business from $530,000 to over $6 million — not by cutting prices, but by becoming the premium choice in his market.
Visit www.upcoach.com.au to learn how to position your business as the authority customers aspire to hire.
In this episode, Nick breaks down the exact four-layer positioning system that helped his client, Jonathan, stop competing on price and start winning with authority. You’ll discover how to shift your marketing, qualification, authority, and communication so customers expect — and are happy — to pay more.
From rewriting taglines that scream value, to using qualification scripts that filter out bargain hunters, Nick explains the psychology and system behind attracting high-value clients who respect your expertise and results.
You’ll also learn how premium positioning isn’t about being expensive — it’s about being valuable in a way that makes price irrelevant. Jonathan’s story proves that when you stop racing to the bottom and start positioning to the top, everything changes — your margins, your reputation, and your mindset.
Whether you’re a tradie, consultant, or creative professional tired of justifying your worth, this episode will help you master the art of commanding premium prices — and building a business that runs on authority, not discounting.
Stay tuned as Nick uncovers how to stop competing… and start dominating.
All the links:
- Got a question or need some help? Ask us at https://upcoach.com.au/contact
- Come hang with the team on Facebook https://www.facebook.com/upcoachbusiness
- Or on Instagram https://www.instagram.com/upcoach.coaching
- Watch over 250 videos on our Youtube Channel https://www.youtube.com/channel/UC2zq7yn5LUyzL2sM1FrwtlA
- Have you ever run a health check on your business? Now you can... take the Upcoach Business Health Check and uncover your business's growth potential. Click Here: https://upcoach.com.au/upologytest/qsm_quiz/business-health-check. Best part is... it's completely FREE!
100 episodes
Share
Manage episode 512546824 series 1521681
Content provided by Nick Psaila. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Psaila or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Welcome to today’s episode, The Premium Positioning Play, where Nick Psaila from UpCoach reveals how one client transformed a business from $530,000 to over $6 million — not by cutting prices, but by becoming the premium choice in his market.
Visit www.upcoach.com.au to learn how to position your business as the authority customers aspire to hire.
In this episode, Nick breaks down the exact four-layer positioning system that helped his client, Jonathan, stop competing on price and start winning with authority. You’ll discover how to shift your marketing, qualification, authority, and communication so customers expect — and are happy — to pay more.
From rewriting taglines that scream value, to using qualification scripts that filter out bargain hunters, Nick explains the psychology and system behind attracting high-value clients who respect your expertise and results.
You’ll also learn how premium positioning isn’t about being expensive — it’s about being valuable in a way that makes price irrelevant. Jonathan’s story proves that when you stop racing to the bottom and start positioning to the top, everything changes — your margins, your reputation, and your mindset.
Whether you’re a tradie, consultant, or creative professional tired of justifying your worth, this episode will help you master the art of commanding premium prices — and building a business that runs on authority, not discounting.
Stay tuned as Nick uncovers how to stop competing… and start dominating.
All the links:
- Got a question or need some help? Ask us at https://upcoach.com.au/contact
- Come hang with the team on Facebook https://www.facebook.com/upcoachbusiness
- Or on Instagram https://www.instagram.com/upcoach.coaching
- Watch over 250 videos on our Youtube Channel https://www.youtube.com/channel/UC2zq7yn5LUyzL2sM1FrwtlA
- Have you ever run a health check on your business? Now you can... take the Upcoach Business Health Check and uncover your business's growth potential. Click Here: https://upcoach.com.au/upologytest/qsm_quiz/business-health-check. Best part is... it's completely FREE!
100 episodes
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Similar to The Upperlimits Show
The daily drama of money and work from the BBC.
…
continue reading
The #1 podcast for agents. We talk with Real Estate Agents who sell more than 50 Million dollars a year in volume and find out how they do it. We uncover their stories, secrets and tips & tricks. We bring on top producers, coaches and authors and do a deep dive
…
continue reading
Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful bu ...
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked t ...
…
continue reading
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