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Think your business data is under control? Think again. In this eye-opening episode, Jim James talks with Paul Graeve, founder of The Data Group and author of Data Driven Leader, about why owning and mastering your data might be the biggest business edge you're overlooking.

Paul reveals:

• The mindset shift every entrepreneur needs to treat data like gold.
• The hidden costs of siloed data across tools like HubSpot, Shopify, and Salesforce.
• How to unify scattered info with cloud-based solutions like Snowflake.
• Why dashboards and alerts should empower everyone—from interns to execs.
• A powerful tip for business continuity most startups miss.
• His personal journey writing Data Driven Leader—and what leaders often get wrong.

If you're building a business that lasts and scales, this episode is for you.

Listen to the full conversation on The UnNoticed Entrepreneur—available on Spotify, Apple Podcasts, and YouTube.

Grab Paul's book: Data Driven Leader

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