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Building a Growth Culture in Your Firm

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Manage episode 501134948 series 2797558
Content provided by Randy Crabtree, CPA, Randy Crabtree, and CPA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Randy Crabtree, CPA, Randy Crabtree, and CPA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Episode 225 of The Unique CPA features Amy Franko, the author of the Amazon Bestseller The Modern Seller and a leading expert in sales strategy for professional services. Though covering a broad range of topics, Randy dives deep with Amy into the challenges and opportunities accounting firms face when building a strong sales and growth culture, noting that sales is often an afterthought in the profession, and how this can stunt the growth potential of firms from the very start. They look at the impact of private equity and mergers and how to approach them as a likely long-term fixture in the accounting space. Amy also stresses the importance of energizing your team through skill development and positive firm culture, sharing actionable insights on compensation, training, and leadership, as well as her own journey of staying motivated and evolving in her career.

Get the full show notes and more resources at TheUniqueCPA.com

  continue reading

228 episodes

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Building a Growth Culture in Your Firm

The Unique CPA

12 subscribers

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Manage episode 501134948 series 2797558
Content provided by Randy Crabtree, CPA, Randy Crabtree, and CPA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Randy Crabtree, CPA, Randy Crabtree, and CPA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Episode 225 of The Unique CPA features Amy Franko, the author of the Amazon Bestseller The Modern Seller and a leading expert in sales strategy for professional services. Though covering a broad range of topics, Randy dives deep with Amy into the challenges and opportunities accounting firms face when building a strong sales and growth culture, noting that sales is often an afterthought in the profession, and how this can stunt the growth potential of firms from the very start. They look at the impact of private equity and mergers and how to approach them as a likely long-term fixture in the accounting space. Amy also stresses the importance of energizing your team through skill development and positive firm culture, sharing actionable insights on compensation, training, and leadership, as well as her own journey of staying motivated and evolving in her career.

Get the full show notes and more resources at TheUniqueCPA.com

  continue reading

228 episodes

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