Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Randy Crabtree, CPA, Randy Crabtree, and CPA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Randy Crabtree, CPA, Randy Crabtree, and CPA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Beyond Perfection: Practical Content Strategies

44:54
 
Share
 

Manage episode 504056706 series 2797558
Content provided by Randy Crabtree, CPA, Randy Crabtree, and CPA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Randy Crabtree, CPA, Randy Crabtree, and CPA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Randy welcomes Hank Berkowitz, founder of HB Publishing and Marketing, for an insightful conversation on content, communication, and credibility in the accounting profession on Episode 227 of The Unique CPA. With over 25 years of experience helping CPAs and financial advisors amplify their voices, Hank shares practical strategies for building thought leadership, pitching stories to editors, and turning content into a valuable asset. Discover the difference between influencers and true thought leaders, the power of repurposing content, and why authenticity matters more than perfection. If your goal is to publish your first article, write a book, or simply get your ideas heard, this episode is packed with actionable advice and real-world examples to help accounting professionals stand out and make an impact.

Get the full show notes and more resources at TheUniqueCPA.com

  continue reading

104 episodes

Artwork
iconShare
 
Manage episode 504056706 series 2797558
Content provided by Randy Crabtree, CPA, Randy Crabtree, and CPA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Randy Crabtree, CPA, Randy Crabtree, and CPA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Randy welcomes Hank Berkowitz, founder of HB Publishing and Marketing, for an insightful conversation on content, communication, and credibility in the accounting profession on Episode 227 of The Unique CPA. With over 25 years of experience helping CPAs and financial advisors amplify their voices, Hank shares practical strategies for building thought leadership, pitching stories to editors, and turning content into a valuable asset. Discover the difference between influencers and true thought leaders, the power of repurposing content, and why authenticity matters more than perfection. If your goal is to publish your first article, write a book, or simply get your ideas heard, this episode is packed with actionable advice and real-world examples to help accounting professionals stand out and make an impact.

Get the full show notes and more resources at TheUniqueCPA.com

  continue reading

104 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play