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The Rules of Engagement (Part 2 with DXM)
Manage episode 273413968 series 2798505
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In Part 2 of our interview with Ray Owens, CEO of DXM, Ray talks to John and Deven about the implications of Data Management Platforms. The depth and scope of audience data now available — to marketers of all sizes, not just enterprise organizations — encompasses thousands of online and offline customer data variables. Using these variables to identify and predict audiences means marketers have a fighting chance to serve relevant communications to consumers. And it’s an opportunity they should seize.
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