From Overwhelmed to Empowered: Simplifying Paid Ads with Lauren
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Summary
In this episode, Christa welcomes Lauren from Goldman Grows, a paid ads leader with extensive experience managing multi-million dollar ad budgets. Lauren shares her insights on how creatives can harness Facebook ads to elevate their business to the next level. Together, Christa and Lauren discuss practical strategies and hint at an exciting collaboration in the works. Tune in to learn from Lauren's expertise and discover how to make paid ads a transformative tool for your business.
Takeaways
- Simplifying Paid Ads: Lauren shares how paid ads can be straightforward and cost-effective, debunking common myths.
- Solid Offer Foundation: Ensure your offer is strong and engaging before investing in paid ads to maximize effectiveness.
- Precision Targeting: Utilize ads manager for precise audience targeting, rather than relying on post boosting.
- Building an Ecosystem: Integrate ads with organic content to create a cohesive marketing strategy that enhances brand exposure.
- Long-term Strategy: Approach paid ads as a long-term investment rather than a quick solution for immediate results.
- Investing in Growth: Embrace the mindset of investing in ads as a pathway to personal and professional development.
- Exciting Collaboration: Christa and Lauren hint at a future collaboration designed to help creatives and photographers scale their businesses.
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59 episodes