Let’s talk about the thing that makes creative people squirm: pricing.

In this raw and revealing episode of The Two Marketeers Podcast, Lindsay Waugh and Sean Patrick unpack the messy, emotional, often awkward relationship creatives have with charging money for their genius. From accidental budgeting expert to agency veteran turned freelance strategist, Sean shares the lessons learned (and insight from dollars left on the table) along the way.

The Two Marketeers are ripping open the outdated belief that time equals value and digging into why value-based pricing is the model creative professionals need—but rarely use right. From scope creep nightmares to undercharging without even knowing it, they explore what it takes to price your work with confidence, clarity, and a bit of swagger.

If you’ve ever dreaded the “so what’s your rate?” conversation, this one’s for you. It’s honest. It’s uncomfortable. It’s the real cost of creative work—finally talked about out loud.