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S16E10: Do Your Customers Trust You? The Relative Trust Model (Part I)

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Manage episode 470878999 series 2933850
Content provided by Yoram Solomon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yoram Solomon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Do your customers truly trust you, or do you just think they do? In this episode, I read Chapter 9 of The Book of TRUST, where we explore the surprising trust gap between businesses and their customers. Then, I dive into the first half of Chapter 10, introducing the Relative Trust Model and focusing on the first three components that shape trust before an interaction even begins: Competence, Personality Compatibility, and Symmetry.

How do customers judge your expertise? Does personality compatibility affect trust? And why does fairness in your relationship matter? Tune in to find out—and don’t miss the next episode, where I’ll cover the remaining components of the model and discuss the impact of "what you do" during an interaction.

  continue reading

189 episodes

Artwork
iconShare
 
Manage episode 470878999 series 2933850
Content provided by Yoram Solomon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yoram Solomon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Do your customers truly trust you, or do you just think they do? In this episode, I read Chapter 9 of The Book of TRUST, where we explore the surprising trust gap between businesses and their customers. Then, I dive into the first half of Chapter 10, introducing the Relative Trust Model and focusing on the first three components that shape trust before an interaction even begins: Competence, Personality Compatibility, and Symmetry.

How do customers judge your expertise? Does personality compatibility affect trust? And why does fairness in your relationship matter? Tune in to find out—and don’t miss the next episode, where I’ll cover the remaining components of the model and discuss the impact of "what you do" during an interaction.

  continue reading

189 episodes

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