In this episode of The Trust Show, I begin reading Chapter 18 of The Trust Premium: “Trust Habits – Forming New Habits that Change Old Behaviors and Build Trust.” This chapter marks a big shift—from understanding how trust works to actually changing the behaviors that affect how much your customers trust you. I introduce the 7-step Trust Habits® framework, but in this episode, I only had time to cover the first four steps: focusing on the right customer segment, identifying limiting behaviors, defining new habits, and making them SMART. These are practical, actionable steps to help you start building habits that lead to greater trust—and a higher Trust Premium. In the next episode, two weeks from now, I’ll cover the remaining three steps.