In this episode of The Transparently Jordan Podcast, I sit down with Adelaide entrepreneur George Rhigas, the man behind several well-known South Australian businesses including 94 West Café, Leeroy’s Cookies, Active Balance Physio, and Axle Co Mechanical.

George shares his journey into entrepreneurship, from his very first business idea to building a diverse portfolio across hospitality, health, and automotive. We dive into the story behind each venture, the ups and downs of business ownership, and the behind-the-scenes challenges that most people never hear about.

You’ll hear about:

• How George started his very first business and what inspired him to become an entrepreneur.

• The story of 94 West Café and what it takes to build a successful hospitality brand.

• How Leeroy’s Cookies turned a fun, nostalgic concept into a thriving Adelaide favourite.

• The unique challenges of running a service-based business like Active Balance Physio.

• Why he decided to branch out into automotive with Axle Co Mechanical.

• The most challenging moments in business and how he worked through them.

• The philosophy and mindset that keeps him motivated across different industries.

This episode is packed with business insights, entrepreneurial lessons, and personal stories that will inspire anyone who’s interested in starting a business, scaling multiple ventures, or just understanding the realities of entrepreneurship in Adelaide and beyond.

👉 Follow me on Instagram to stay up to date with new episodes: @transparentlyjordanpod

Connect with George & his businesses:

• Café: @94west_adl

• Cookies: @leeroys.cookies

• Physio: @activebalancephysio

• Mechanics: @axle.co.mechanical

• George: @Rhigas

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