What happens when a commitment to ethical and spiritual beliefs and practices required for a win/win culture are at odds with default to status quo bottom line considerations? How is this navigated in order to satisfy business owners and investor alike? When investors or business owners want to make people, purpose and principles the top priority, with bottom line considerations secondary, what is needed for such an atypical shift?
In today's world of work these are often unquestioned and unaddressed considerations for those interested in creating conscious business alliances with values-based initiatives and collaboration in mind. What deliberations, strategies, lessons learned and commitments must be considered, discussed and agreed upon for a successful outcome for all concerned?
In this interview, we may address the following:

1. What is your personal journey in your work and in the writing of your new book "Enlightened Bottom Line"?
2. Can you tell me some stories that highlight challenges and rewards experienced by those aligning with the priorities of people, purpose and principles over a profit-first mindset and strategy?
3. What does the research bear out in the short and long-term for those operating in the too often status quo ways of operating from an unenlightened bottom line of profit first?
4. What does the research bear out in the short and long-term for those operating from the less common commitment to an enlightened, win/win bottom line?
5. What are your reflections and what would you most like to share concerning the importance of cultivating and operating from purpose at an individual and organizational level?

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