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In this episode of the TransAtlantic Entrepreneur Podcast, I sit down with Stéphanie Liot, Project Manager at La Maison de l’Occitanie in New York City.

We talk about the common traps French and European entrepreneurs fall into when trying to crack the U.S. market, from underestimating cultural differences to believing that a translated pitch is enough.

Stephanie shares her personal story of moving to New York, what surprised her most, and what she's learned from working with dozens of French startups trying to grow in the U.S.

You’ll learn:
✅ Why Americans hire based on fit more than CV
✅ What New York networking is really like (and how to survive it)
✅ How to make your pitch resonate with U.S. clients and investors
✅ Why culture isn’t “soft”. It’s a competitive edge

Whether you're just thinking about the U.S. or already in-market, this episode will help you avoid expensive mistakes and adapt faster.

Mentioned in this episode:
– The Culture Map by Erin Meyer
– La Maison de l’Occitanie in NYC website
– La Maison de l’Occitanie in NYC LinkedIn page
– Follow Stéphanie on LinkedIn for more events and updates

🎧 Subscribe for more interviews, insights, and strategies to help you get clients, credibility, and cash in the U.S.

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🇺🇸💰
Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how:
https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop
🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/
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