In this episode, JD sits down with Eric Ammerman to get into the story behind Tyri Offroad Lights, from its roots in industrial lighting to becoming a key player in the offroad market. Eric shares Tyri’s dedication to quality—whether it’s engineering lights that stand up to the most demanding trails or focusing on practical, American-made lighting solutions. Eric discusses the impact of effective lumens for actual light output, the benefits of amber lighting for lousy weather, and the game-changing features of their Intelli Light system. From East Coast trails to SEMA prep, the conversation touches on the passion, community connections, and forward-thinking innovations that drive Tyri’s mission in the off-roading world.