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💭 “We’re just a bunch of trail runners trying to solve a problem we’ve had ourselves.”

Jeremy Bohnett didn’t set out to build a sports nutrition brand. But when his best friend started mixing powders in his basement, something clicked. That something became Hyperlyte—a no-BS fuel made by trail runners, for trail runners.

In this second episode of The People I Meet, Jeremy—co-founder and self-declared “Chief of Stoke”—shares how a friendship, a simple formula, and a punk-rock approach to trail running turned into a fast-growing movement. It’s a story about solving problems you’ve felt yourself, showing up in person when others don’t, and chasing passion over polish.

This one’s about more than carbs and sodium. It’s about grit, community, and building something that feels like trail.

What you’ll take away from this episode:
✅ Why the best ideas often start in basements and backyards 🧪
✅ The power of building with purpose—not polish 🤘
✅ How trail running inspired a brand that feels like trail 🏔️
✅ Why doing things that don’t scale might be the smartest move 🔧
✅ How showing up in person still matters—maybe more than ever 🫱🏻‍🫲🏽

🔥 Got a wild idea you can’t shake?
Tag @trailchaserspod or DM us—because we love stories that start scrappy and end somewhere surprising.

🎙 The People I Meet is proudly supported by Gilnokie Socks 🧦
Visit gilnokie.com and use code TRAILCHASERS for 20% off your first order.

📩 If this episode got you fired up, subscribe, leave a review, and share it with someone building something they believe in. We’re all chasing stoke in our own way.