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Every company has values — but few actually live them. They’re printed on posters, displayed on websites, and written in handbooks… yet too often, they don’t show up when it matters most.

In this episode of The Top Notch Leader Podcast, host Terence Colson breaks down what it really means to build a values-driven organization — one where values aren’t just slogans, but the standard for how business gets done.

Terence shares practical insights drawn from years of leading high-performing teams — from combat-tested military units to corporate organizations — and walks you through how to:

• Define authentic, behavioral core values (not just aspirational ones).
• Embed those values into your hiring, decision-making, and recognition systems.
• Model alignment as a leader through accountability and transparency.
• Build trust and consistency through values-based leadership.

You’ll also get three actionable steps you can take today to start transforming your team’s culture from words on a wall to values in action.

Whether you lead a business, manage a team, or influence an organization from within, this episode will help you create lasting alignment between what your team says, does, and rewards.

🎧 Listen now to learn how to lead with purpose, clarity, and courage — and turn your organization’s values into its greatest competitive advantage.

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