Susie Partridge - Founder of Blue Feathers - specialists in brand strategy and proposition development

She met her husband sailing. They bought a sailing boat and sailed around the world for 4 years!

They do some of the upfront thinking for brands. Powerful propositions like "Better baskets" for Tesco - it increased the amount of better quality food that people bought.

"You must bring the passion and inspire others"

She admires - Dame Stephanie Shirley - Book: Let it Go - she pioneered home working for women

AI is already transforming her industry. It can add value like transcribing meetings, research and interview notes.

If she had £100m, she would build a marketing company to support marketers at all levels to promote companies that have a positive impact

Tips for others:

to accept you will never get everything done, you have to prioritise. You must leave some things behind
listen really hard to customers, team and competitors - listen to open your mind
Smile!

Connect with Susie on Linkedin:
https://www.linkedin.com/in/susiepartridge/

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From
The Top Floor Team

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