Ever wondered why your beautiful Instagram posts aren't converting to bookings? The answer might lie in who you're actually talking to.
Dusty from Poppy Lane Floral Designs joins host Marco Buenrostro to reveal how she transformed her social media strategy after a brutal wake-up call: she was creating content for DIY brides who would never hire her. This simple realization helped her grow from 500 followers to nearly 2,000 qualified prospects and complete 81 weddings in less than two years - all starting as a "zero money startup."
Through candid conversation, Dusty unpacks the psychology behind effective wedding industry content creation. She explains her five-pillar content strategy that maintains focus without confusing potential clients, the optimal posting schedule (with hard data showing how just three days offline cut her reach in half), and the subtle engagement techniques that turn venue tags into booking inquiries.
What sets this episode apart is the tactical specificity - from exactly what time to post (8:00-8:45am) to how collaborative reels can multiply your views twentyfold. You'll learn why commenting on venue posts creates a pipeline of inquiries, how to handle potential clients who follow you, and the surprising reason you shouldn't post your weekend adventures alongside your business content.
For wedding professionals tired of social media that doesn't convert, this episode delivers a masterclass in strategic digital marketing that focuses on quality over quantity. The insights apply whether you're a seasoned vendor or just starting your wedding business journey.
Ready to make your social media actually work for your wedding business? Grab your favorite drink and join us for this game-changing conversation.

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