Hilary Knight speaks with Rachel Parent, Directrice Générale HUB Montréal about building a global creative network at the intersection of culture, tech, and business – and why keeping things human is more important than ever.

External references:

• HUB Montréal – Annual international fair and gathering for digital creativity
• Moment Factory – Montreal-based multimedia studio producing immersive experiences globally
• La Piscine – Montreal-based cultural and creative industries business accelerator
• TeamLab – Tokyo-based art collective producing immersive art and running permanent museums in Japan and internationally
• Science Museum Group – Referenced for museum innovation and variation in tech adoption
• Cleveland Museum of Art – Referenced for integrating tech such as AI and digital experiences into museum practice
• Codaworx – A platform connecting artists and commissioners of public art, referenced as an international partner
• ABBA Voyage – The hologram-based immersive concert experience mentioned in the discussion
• The Golden Key – Immersive AI-powered installation referenced by Rachel, co-presented at Milan Design Week and HUB Montréal

About our guest:
Rachel Parent, is Directrice Génréale of HUB Montréal, an international market event for digital creativity. She leads strategy and development for HUB’s global network of cultural, technological, and creative sector participants. Previously active in the music and screen industries, Rachel brings a cross-sectoral perspective to how innovation happens in cultural ecosystems. +