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The Three Lenses of Growth
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Are you looking for a Third Growth Option ℠ ?
Brand Mockup/Customer Journey (CMO); P&L Forecast (CFO); Process Flowchart (COO)
At the heart of successful business expansion are three essential perspectives that we explore in depth.
- The customer lens focuses on journey mapping, branding, and user experience—all crucial elements for connecting with new audiences.
- The financial lens forces disciplined forecasting of revenues, margins, and investments, preventing "air castle pie in the sky" thinking by grounding opportunities in fiscal reality.
- Finally, the employee lens addresses the often-overlooked operational aspects, including process development and cross-functional collaboration necessary to execute new business initiatives.
By viewing potential growth through these three complementary lenses simultaneously, business leaders gain a comprehensive understanding of what's required for successful expansion into adjacent categories or new distribution channels.
Subscribe now to learn how to apply this powerful framework to your business and unlock growth opportunities you might be missing.
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
Chapters
1. Introducing The Third Growth Option (00:00:00)
172 episodes
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