You may know will.i.am as the 7-time Grammy-award winning singer, songwriter, producer, and frontman of The Black Eyed Peas. But his interests beyond music have also taken him down a surprising and creative path – from serving as the director of creative innovation at Intel, to becoming the first artist to stream a song from the surface of Mars, to hosting the first radio show with an AI co-host. In this episode of ReThinking with Adam Grant, organizational psychologist Adam Grant asks about will.i.am about his creative process and digs into how he turns his expansive ideas into reality. will.i.am also shares his hopes and fears about the future of technology and entertainment, and the two debate what AI can and can’t do for human creativity.
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