Jarah Euston, Co-Founder and CEO of WorkWhile, joins the show to share how she’s building a worker-first labor marketplace that puts money back into the pockets of frontline employees. Drawing from her own early experience in hourly jobs, Jarah explains why this massive yet underserved workforce deserves better tools, more respect, and faster access to earnings. We dive into automation, AI, re-skilling, and why the future of work isn’t just about robots replacing people but about using technology to unlock opportunity for 80 million Americans.

Key Takeaways

• Why hourly workers are overlooked in tech innovation and what WorkWhile is doing to change that

• How automation can cut overhead and actually raise wages instead of lowering them

• Why entry-level white-collar roles may be more at risk from AI than frontline jobs

• The importance of re-skilling and flexible training for workers who can’t stop earning to learn

• How instant pay and eliminating predatory fees can transform financial stability for families

Timestamped Highlights

01:26 — Jarah’s early jobs in retail and fast food and how they shaped her perspective

06:56 — Why frontline workers are less likely to be displaced by AI than software engineers

11:23 — Building against the grain: focusing on people instead of replacement tech

13:31 — Why robotics companies still hire frontline workers alongside automation

17:47 — Launching the American Labor Utilization Rate to track real work happening now

21:44 — Three pillars of WorkWhile’s mission: earning, upskilling, and financial access

25:17 — How word of mouth drives organic growth among workers and families

Memorable Line

“Even the companies building the future of automation still need people—and they’ve been our customers since day one.”

Call to Action

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