Heather shares a bold move that might surprise you. She stepped away from Instagram completely for the summer. In this episode, she explains why she hit pause, the simple shifts she made (like leaning into email and paid ads) that kept leads rolling in, and the unexpected wins that came from choosing sustainability over social media hustle. Plus, she shares how the break gave her more time with her family and helped her reconnect with the parts of her business that really drive results. If you’ve been wondering whether it’s okay to take a step back from social media, this episode is your permission slip!

Key Takeaways:

• (02:00) Pausing Instagram for several months and what happened next
• (06:30) How repurposed content and paid ads kept leads coming in
• (09:30) Why email marketing outperforms social media for ROI
• (13:50) The mindset shift that changed her approach to social

Previous Episodes Mentioned:

#101: How to Stand Out on Instagram by Being Real, Not Perfect with Jenna Harding

#108: Working Less, Living More: Heather’s Summertime Schedule

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