Gerri Knilans is the Co-founder and President of Trade Press Services, a specialized marketing communications strategy firm that provides writing, media outreach, and general marketing support. Under her leadership at Trade Press Services, the company has worked with more than 500 B2B clients, from start-ups to Fortune 500 companies, and more than 650 editors of trade magazines, journals, newspapers, and webinar-production companies. Previously, Gerri was a principal in a marketing consulting firm for 15 years.

Gerri has over 30 years of experience as a sales and marketing professional, entrepreneur, consultant, author, and educator. She helps companies and individuals accelerate business growth by increasing visibility in the marketplace, developing a competitive edge, communicating more effectively with customers and prospects, and gaining recognition as experts in their fields.

Additionally, Gerri has been recognized as a top marketing communications professional by ABC, CBS, NBC, and FOX. She holds a bachelor’s degree from the University of California, Santa Cruz and performed post-graduate work at Loyola University.

One of the most common mistakes that email marketers make is writing about themselves instead of focusing on their customers’ needs. Gerri Knilans believes that writing relevant content that provides value to the target audience is the key to creating successful campaigns.

On this episode of the Tax Resolution Ninja Show as Allan Rolnick interviews Gerri Knilans, the Co-founder and President of Trade Press Services, about her career journey from opening a nursery school to starting her own marketing communications strategy firm. Gerri also discusses the clients that her business helps, her advice for effective email marketing, and her top tips on how to market to different demographics. Stay tuned.