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Content provided by Julie Fried, Business & Systems Strategist, Julie Fried, and Systems Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Fried, Business & Systems Strategist, Julie Fried, and Systems Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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17: The System for Growing Your Email List Without Feeling Spammy with Dawn Richardson

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Manage episode 507122996 series 3669977
Content provided by Julie Fried, Business & Systems Strategist, Julie Fried, and Systems Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Fried, Business & Systems Strategist, Julie Fried, and Systems Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ever wondered why you dread building your email list? What if I told you it's not about spam—it’s about showing up with heart, humor, and strategy?

In this episode, I chat with Dawn Richardson—the product education manager at Flodesk, former software engineer, wedding photographer, and all‑around tech‑meets‑creative powerhouse. She shares how she helps entrepreneurs build email systems that feel authentic, not icky.

This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.

Buy Now >>

3 Key Takeaways:

  • Reframing email marketing from sleazy to service: it lives in your subscriber’s inbox (not the public feed), and they're asking to hear from you.
  • Tools you’ll love: why Dawn’s Mac‑chooser quiz and countdown‑timer opt‑ins outperform generic freebies—and what you can do today to start using them.
  • Automation with personality: welcome sequences, segmentation, and cleaning your list—done with your voice, so it always feels human.

Find It Quickly:

  • 01:16 - System Reboot: Fun and Personal Questions
  • 03:03 - Email Marketing Fears and Misconceptions
  • 05:06 - Personal Experience with Email Marketing
  • 08:36 - Effective Email List Growth Strategies
  • 13:23 - Email Marketing Frequency and Best Practices
  • 17:42 - Cleaning Your Email List
  • 18:29 - The Entrepreneur's Death Folder
  • 19:04 - Bringing Your Voice into Automations
  • 19:29 - Creating an Engaging Welcome Sequence
  • 22:56 - Segmenting Your Audience Effectively
  • 26:41 - Building Real Relationships with Subscribers
  • 31:09 - Getting Started with Flodesk
  • 33:56 - Systems Shut Down

Mentioned in this Episode:

Connect with Dawn:

  continue reading

20 episodes

Artwork
iconShare
 
Manage episode 507122996 series 3669977
Content provided by Julie Fried, Business & Systems Strategist, Julie Fried, and Systems Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Fried, Business & Systems Strategist, Julie Fried, and Systems Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ever wondered why you dread building your email list? What if I told you it's not about spam—it’s about showing up with heart, humor, and strategy?

In this episode, I chat with Dawn Richardson—the product education manager at Flodesk, former software engineer, wedding photographer, and all‑around tech‑meets‑creative powerhouse. She shares how she helps entrepreneurs build email systems that feel authentic, not icky.

This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.

Buy Now >>

3 Key Takeaways:

  • Reframing email marketing from sleazy to service: it lives in your subscriber’s inbox (not the public feed), and they're asking to hear from you.
  • Tools you’ll love: why Dawn’s Mac‑chooser quiz and countdown‑timer opt‑ins outperform generic freebies—and what you can do today to start using them.
  • Automation with personality: welcome sequences, segmentation, and cleaning your list—done with your voice, so it always feels human.

Find It Quickly:

  • 01:16 - System Reboot: Fun and Personal Questions
  • 03:03 - Email Marketing Fears and Misconceptions
  • 05:06 - Personal Experience with Email Marketing
  • 08:36 - Effective Email List Growth Strategies
  • 13:23 - Email Marketing Frequency and Best Practices
  • 17:42 - Cleaning Your Email List
  • 18:29 - The Entrepreneur's Death Folder
  • 19:04 - Bringing Your Voice into Automations
  • 19:29 - Creating an Engaging Welcome Sequence
  • 22:56 - Segmenting Your Audience Effectively
  • 26:41 - Building Real Relationships with Subscribers
  • 31:09 - Getting Started with Flodesk
  • 33:56 - Systems Shut Down

Mentioned in this Episode:

Connect with Dawn:

  continue reading

20 episodes

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