In this episode of The Synergy Code, hosts Brandon Johnson and Tyler Recla sit down with Sterling Crawford, founder of the Boise Impact Group, to expose the hard truths about what most business coaching gets wrong, and what actually helps small businesses thrive. From overcoming ego to applying real-world skills and learning from true experts, Sterling shares why cookie-cutter coaching fails and how his proven multi-stage system empowers owners to grow, scale, and protect their businesses the Idaho way.