This is a special episode of The Sustainable Angler because Thanksgiving is tomorrow, and I’ve been reflecting on what I’m most grateful for this year. Nature is right at the top of that list. Over the past year, I’ve been inspired by books like Braiding Sweetgrass by Robin Wall Kimmerer and Carbon by Paul Hawken, and my wife and I have made a point to get our kids outside—camping, hiking, fishing, and surfing. Experiencing the healing power of nature has made me even more concerned about what’s happening to America’s public lands and even more proud that Emerger Strategies is a member of The Conservation Alliance, which helps protect them.

That’s why I’m thrilled to share my conversation with Paul Hendricks, Executive Director of The Conservation Alliance. In this episode, we discuss:

• Paul’s sustainability journey through Patagonia and Rivian
• The history and mission of The Conservation Alliance
• How the Brands for Public Lands coalition has grown to 150+ companies
• Why the Roadless Rule is essential for protecting wild places
• The ecological importance of removing the Snake River Dams
• How 1% for the Planet and The Conservation Alliance act as force multipliers for conservation
• Why brands need a nature strategy in today’s changing world
• What gives Paul hope for the future of public lands and biodiversity

And before we get started, I just want to say thank you. I’m truly grateful that you take the time to listen to this podcast. I hope these conversations inspire you to take action for nature. If you’re enjoying the show, a quick, free way to support it is by leaving a five-star rating and review on Apple Podcasts or Spotify.

If you care about conservation, sustainability, public lands, or building a brighter future for nature, this is an episode you won’t want to miss.

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For more resources, or to learn how Emerger Strategies can help your brand turn sustainability into a competitive advantage by making it simple, strategic, and profitable, visit www.emergerstrategies.com.

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