In this episode of the Supply Chaney podcast, Nathan Chaney speaks with Hugo Pakula, CEO of Tru Identity, about his journey in the logistics and supply chain industry. They discuss the importance of data in supply chain management, the challenges posed by current tariffs and regulations, and the need for agility in supply chain strategies. Hugo shares insights from his experiences as a founder, the dynamics of working with family in the logistics business, and the significance of staying informed in a rapidly changing industry. The conversation concludes with advice on decision-making and the importance of leveraging one's network.

Chapters
00:00 Introduction to Supply Chain Challenges
02:48 Hugo Pakula's Journey and Background
05:58 The Birth of Tru Identity
08:59 Understanding the Role of Data in Supply Chain
11:57 Family Dynamics in Logistics
15:02 Staying Updated in the Supply Chain Industry
18:03 Navigating Customs and Compliance
22:03 The Importance of Supply Chain Strategy
24:54 Agility vs. Resilience in Supply Chains
30:00 Final Thoughts and Advice

Surgere is the official sponsor of The Supply Chaney Podcast for 2025. Surgere’s singular focus is building AI-powered, frictionless supply chains that result in real time, end-to-end visibility with 99.9% accuracy for partners and customers.