In this episode we interview Ryan Howard, VP of Growth at Freightsmith, a software-as-a-service platform for warehouse operators that encompasses all receiving activities from driver check-in to driver release for receivers, shippers, drivers and carriers. In essence, it bridges the gap between a TMS and a WMS by coordinating all steps of the gate-to-gate process. Ryan shares about his background in the print and music industry before getting into supply chain. Nathan asks a number of detailed questions about business development best practices and Ryan shares insights on using trade shows as a marketing tool. Having recently presented on the topic at an IWLA summit, he provides advice for making the most of trade show opportunities, measuring ROI, and the evolution of trade show technology.

Surgere is the official sponsor of The Supply Chaney Podcast for 2025. Surgere’s singular focus is building AI-powered, frictionless supply chains that result in real time, end-to-end visibility with 99.9% accuracy for partners and customers.