112: Broke, Divorced & A $1,200 Stimulus Check — To Multi‑Million Dollar Business The Sugar Daddy podcast

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112: Broke, Divorced & a $1,200 Stimulus Check — to Multi‑Million Dollar Business

5d ago 50:35

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What would you do with a $1,200 stimulus check?

In 2020, Ellie was broke, newly divorced, and raising four kids out of her mom’s house, when she made one powerful decision — to invest her $1200 stimulus check into herself. Fast forward: she’s built a multi-million dollar business empire, helped 60,000+ women, and started a new life in Senegal, where she’s continuing her entrepreneurial journey as a cafe and co-working space owner and real estate investor.

In this episode, we dive into:

How she stretched $1,200 into an LLC, website, and first product
The moment her $15 course made $10K, then $1M
Business credit vs personal credit — and what most people get wrong
The power of sweat equity over paid ads
Building a café & coworking space in Africa with zero experience

Ellie Diop shares the blueprint, the mindset, and the mistakes to avoid if you’re building a business from the bottom.

Notes from the show:

Join Ellie Diop's Ellievated Academy

Follow Ellie Talks Money on Instagram

Follow Ellie Talks Money on TikTok

Subscribe to Ellie Talks Money on YouTube

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Money, relationships, and the mindset to master both. Hosted by financial advisor Brandon and his wife Jessica, The Sugar Daddy Podcast breaks down how to build wealth, unpack old money beliefs, and have real conversations about love and finances. Our mission? To help couples and individuals grow rich in every sense of the word: emotionally, relationally and financially.

Chapters

1. The $1,200 Startup Blueprint (00:00:00)

2. Meet Ellie And Her Mission (00:01:05)

3. Early Money Memories And Mindset (00:04:21)

4. From DoorDash To Content Strategy (00:10:01)

5. Building An Audience With Value (00:13:01)

6. Validating Demand And First Sales (00:16:15)

7. Integrity Amid Bad Advice Online (00:20:30)

8. Bootstrapping Before Buying Ads (00:24:45)

9. Business Credit Myths And Truths (00:27:32)

10. Funding Paths With Imperfect Credit (00:32:40)

11. Teaching To Fish: Fully Funded (00:39:20)

12. New Pivot: Cafe And Coworking In Dakar (00:42:28)

13. Courage, Iteration, And Next Steps (00:49:10)

125 episodes

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