Digital marketing ––it’s become an imperative part of the marketing mix for most brands. But for those just getting started in it, it can seem like a vast, unknown world. While the barrier to entry is relatively low, it can be easy for the unknowing marketer to spend a lot of money and have nothing to show for it.

In this episode, Adrian Vender, director of analytics at IMI, shares some of the all-too-common mistakes in digital marketing to avoid and how to get started, particularly if you are operating on a budget.

Coffee drinker, yes or no? Absolutely. One business tool you’re geeking out over right now? This is very specific to data nerds like me, but I continue to geek out over Tableau. Favorite piece of technology? Chromecast. What’s one book you’d pass along to a fellow entrepreneur? This might sound cliché, but definitely "Outliers" by Malcolm Gladwell. One person you’d like to have dinner with? I would love to have dinner with Barack Obama.

Next week I’m in the lab with Bob La Loggia, CEO and founder of AppointmentPlus. We discuss the trials and tribulations of building a software-as-a-service (SaaS) company. Be sure to tune! Until then, have prosperous week!