In this conversation, Jonathon Petrohilos interviews Matt Robinson, a seasoned fitness coach and mentor, who shares his journey from personal training to business coaching. Matt discusses the significance of creating effective offers in the fitness industry, emphasizing the need for coaches to engage potential clients through well-structured front-end offers. He explains how these offers can streamline lead generation and sales processes, ultimately leading to higher conversion rates. The discussion also touches on the importance of mentorship, continuous learning, and adapting to market changes in the fitness business.

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