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EP455: Leslee Hickerson - How Niche Expertise Transforms Bookkeeping Businesses

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Manage episode 462292223 series 2434749
Content provided by Michael Palmer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Palmer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

“I had no niche. I didn't know what I wanted to do. I knew the clients I really didn't like to work with. But they were also talking about, ‘You got to find your niche.’ And I'm like, ‘How do you find a niche?’” -Leslee Hickerson

Leslee Hickerson shares her inspiring journey from a small Ontario town to becoming a successful bookkeeper and consultant specializing in law firms. She reflects on her challenges during the pandemic, her transformative decision to join the Pure Bookkeeping community, and the importance of finding clarity and direction through a niche focus in her business.

In this interview, you'll learn:

  • The benefits of specializing in a niche for business success
  • The value of certification in elevating your bookkeeping career
  • Tips for conquering imposter syndrome & embracing growth opportunities

Connect with Leslee on LinkedIn.

Time Stamp:

00:53 - Leslee's Journey into Bookkeeping 05:58 - Navigating Challenges During COVID 11:56 - Finding Community & Support 17:59 - Narrowing Down to a Niche 24:00 - Transitioning to Advisory Services 29:52 - Overcoming Imposter Syndrome 36:05 - The Importance of Certification & Education

  continue reading

472 episodes

Artwork
iconShare
 
Manage episode 462292223 series 2434749
Content provided by Michael Palmer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Palmer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

“I had no niche. I didn't know what I wanted to do. I knew the clients I really didn't like to work with. But they were also talking about, ‘You got to find your niche.’ And I'm like, ‘How do you find a niche?’” -Leslee Hickerson

Leslee Hickerson shares her inspiring journey from a small Ontario town to becoming a successful bookkeeper and consultant specializing in law firms. She reflects on her challenges during the pandemic, her transformative decision to join the Pure Bookkeeping community, and the importance of finding clarity and direction through a niche focus in her business.

In this interview, you'll learn:

  • The benefits of specializing in a niche for business success
  • The value of certification in elevating your bookkeeping career
  • Tips for conquering imposter syndrome & embracing growth opportunities

Connect with Leslee on LinkedIn.

Time Stamp:

00:53 - Leslee's Journey into Bookkeeping 05:58 - Navigating Challenges During COVID 11:56 - Finding Community & Support 17:59 - Narrowing Down to a Niche 24:00 - Transitioning to Advisory Services 29:52 - Overcoming Imposter Syndrome 36:05 - The Importance of Certification & Education

  continue reading

472 episodes

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