Episode 107. How do you choose the story to open a presentation with? What's that story supposed to do? What are the potential issues to look out for? And how does the first story have to do with how you close the presentation?

Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I’m your host, keynote speaker and storytelling coach, Francisco Mahfuz.

If you want to learn how to find, craft and tell stories that work, check out the Storypowers Bootcamp at https://storypowers.thinkific.com/courses/storypowers-online-bootcamp

My guest today is Rosalia Lazzara.

Rosalia is a content and brand specialist for financial services, helping busy IFAs and mortgage brokers get noticed by clients and generate leads online.

She reached out to me saying she had an important presentation coming up, but couldn’t find the right story to open it. I told her she could HIRE me to get that sorted, or I could do it for free if she became a guest of the Storypowers Lab, where I help people solve a business communication problem through story. Rosalia’s choice was to come on the show, but I have a feeling she’ll find that the free option will actually cost her a lot more!

You can find her on https://www.linkedin.com/in/manukamedia/.

If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes.

You can connect with me on LinkedIn, and on https://storypowers.com.