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Content provided by Ramon Vela and CommerceFocused Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ramon Vela and CommerceFocused Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Greco Gum - The Science Behind Your Chew

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Manage episode 486892840 series 2577068
Content provided by Ramon Vela and CommerceFocused Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ramon Vela and CommerceFocused Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you’ve ever wondered what it takes to turn a simple idea, like chewing gum, into a performance-driven, clean-label product with serious staying power, this episode is for you.

Today, I’m talking with Logan Wright, Co-founder of Greco Gum, a brand redefining what gum can be. Logan shares the real story behind launching a functional gum designed to energize, support focus, and fit seamlessly into active lifestyles.

From early product formulations in a blender to landing on shelves in Erewhon, this is a founder journey that proves how much grit, clarity, and consumer empathy it takes to disrupt even the most overlooked CPG categories.

Here are a few highlights from our conversation:

* Why Logan saw an opening in the market for better-for-you, functional gum

* How they formulated a clean, no-compromise gum with real performance benefits

* Lessons from testing in real life—gyms, marathons, and startup grind

* What it takes to win early DTC sales and build trust with retail buyers

* Balancing brand identity, efficacy, and storytelling from the ground up

Join me, Ramon Vela, in listening to the episode and get inspired by how Greco Gum is bringing a fresh perspective to wellness, one chew at a time.

For more on Greco Gum, visit: https://grecogum.com/

If you enjoyed this episode, please leave The Story of a Brand a rating and review.

Plus, don’t forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

*

Today’s Sponsors:

Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/

Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

  continue reading

1302 episodes

Artwork
iconShare
 
Manage episode 486892840 series 2577068
Content provided by Ramon Vela and CommerceFocused Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ramon Vela and CommerceFocused Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you’ve ever wondered what it takes to turn a simple idea, like chewing gum, into a performance-driven, clean-label product with serious staying power, this episode is for you.

Today, I’m talking with Logan Wright, Co-founder of Greco Gum, a brand redefining what gum can be. Logan shares the real story behind launching a functional gum designed to energize, support focus, and fit seamlessly into active lifestyles.

From early product formulations in a blender to landing on shelves in Erewhon, this is a founder journey that proves how much grit, clarity, and consumer empathy it takes to disrupt even the most overlooked CPG categories.

Here are a few highlights from our conversation:

* Why Logan saw an opening in the market for better-for-you, functional gum

* How they formulated a clean, no-compromise gum with real performance benefits

* Lessons from testing in real life—gyms, marathons, and startup grind

* What it takes to win early DTC sales and build trust with retail buyers

* Balancing brand identity, efficacy, and storytelling from the ground up

Join me, Ramon Vela, in listening to the episode and get inspired by how Greco Gum is bringing a fresh perspective to wellness, one chew at a time.

For more on Greco Gum, visit: https://grecogum.com/

If you enjoyed this episode, please leave The Story of a Brand a rating and review.

Plus, don’t forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

*

Today’s Sponsors:

Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/

Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

  continue reading

1302 episodes

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