Marketing and Cooking Tips: Celebrity Chef debunks myth that holiday meals must take 12 hours to prepare.

The Steve Harvey Morning Show

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5h ago 22:17

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Celebrity Chef Jernard Wells.

🎯 Purpose of the Interview

The episode showcases:

Chef Jernard Wells’ entrepreneurial journey in the culinary industry.
His approach to building a brand through food products, media, and publishing.
Practical cooking tips and recipes from his cookbook Southern Inspired.
Encouragement for aspiring chefs and entrepreneurs to simplify their process and stay true to their vision.

🔑 Key Takeaways 1. Brand Building Through Culinary Products

Chef Jernard started with a seasoning line and expanded into sauces and cookbooks.
He emphasizes volume-based sales and quality ingredients to grow his brand.

2. Leveraging Media Exposure

TV appearances (e.g., Food Network, Cleo TV) helped him build visibility.
He uses media as a platform to drive traffic to his brand, not just for fame.

3. Simplifying Cooking for Home Chefs

Chef Jernard advocates for —organizing ingredients before cooking—to save time.
He debunks the myth that holiday meals must take 12 hours to prepare.

4. Cultural Roots of Southern Cuisine

He shares the African-American origins of macaroni and cheese, tracing it back to Thomas Jefferson’s chef.
Emphasizes pride and heritage in traditional dishes.

5. Signature Recipes from His Cookbook

Chef Jernard highlights three standout dishes from Southern Inspired:

Creole Barbecue Shrimp: Jumbo prawns baked in a rich broth of garlic, Worcestershire, butter, and Creole seasoning.
Whiskey Cranberry Glazed Ribs: St. Louis-style ribs brushed with a glaze made from cranberry juice and whiskey.
Seafood Mac & Cheese: A decadent blend of lobster, shrimp, crab, and smoked Gouda, topped with breadcrumbs.

🗣️ Notable Quotes

“Cooking is about bringing people into my world.”
“You can’t win if you don’t understand yourself.”
“We are refrigerator and pantry cooks… that’s why our kitchens look chaotic.”
“We romanticize mac and cheese… but it’s all about the cheese.”

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