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I Spent 72 Hours Studying How Hormozi made $100m in 5 days (Ads, Emails, Pages, Everything)

 
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Content provided by Greg Isenberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greg Isenberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Join me as I chat with Jonathan Courtney, as we analyze Alex Hormozi's comprehensive marketing funnel for his book launch, which combined traditional direct response marketing with modern digital techniques. The discussion reveals how Hormozi used multiple communication channels, urgency tactics, and bonus offers rather than discounts to drive conversions. The hosts also discuss how businesses can adapt these high-intensity marketing approaches to fit their own brand identity and comfort level.

Timestamps:

00:00 - Intro 02:29 - Hormozi’s email campaign phases

04:18 - Hormozi’s Copy Writing Strategy

09:12 - Affiliate and Referral Program

11:17 - Most Incredible Free Gifts Ever Strategy

12:53 - Email Campaign Deep Dive

16:56 - Physical Mail Component

18:44 - Paid Ads Breakdown

19:55 - Free Content vs Sales Content

22:29 - Website and landing page analysis

30:52 - How to adapt these techniques for different brands

Key Points:

• Jonathan Courtney breaks down Alex Hormozi's book launch marketing campaign, analyzing the email sequences, landing pages, and webinar structure

• The campaign used direct response marketing techniques including multiple email sequences, physical mail, and extensive ad creatives (1100+ variations)

• The marketing strategy included pre-registration, reminder, live event, and post-event phases with multiple touchpoints

• Physical elements like printed playbooks and mailed invitations proved highly effective despite being in a digital world

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JONATHAN ON SOCIAL

Unscheduled CEO Podcast:https://www.unscheduledceo.com

X/Twitter: https://twitter.com/Jicecream

LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/

  continue reading

258 episodes

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iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on August 23, 2025 06:03 (2d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 501629381 series 3009205
Content provided by Greg Isenberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Greg Isenberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Join me as I chat with Jonathan Courtney, as we analyze Alex Hormozi's comprehensive marketing funnel for his book launch, which combined traditional direct response marketing with modern digital techniques. The discussion reveals how Hormozi used multiple communication channels, urgency tactics, and bonus offers rather than discounts to drive conversions. The hosts also discuss how businesses can adapt these high-intensity marketing approaches to fit their own brand identity and comfort level.

Timestamps:

00:00 - Intro 02:29 - Hormozi’s email campaign phases

04:18 - Hormozi’s Copy Writing Strategy

09:12 - Affiliate and Referral Program

11:17 - Most Incredible Free Gifts Ever Strategy

12:53 - Email Campaign Deep Dive

16:56 - Physical Mail Component

18:44 - Paid Ads Breakdown

19:55 - Free Content vs Sales Content

22:29 - Website and landing page analysis

30:52 - How to adapt these techniques for different brands

Key Points:

• Jonathan Courtney breaks down Alex Hormozi's book launch marketing campaign, analyzing the email sequences, landing pages, and webinar structure

• The campaign used direct response marketing techniques including multiple email sequences, physical mail, and extensive ad creatives (1100+ variations)

• The marketing strategy included pre-registration, reminder, live event, and post-event phases with multiple touchpoints

• Physical elements like printed playbooks and mailed invitations proved highly effective despite being in a digital world

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

Boringmarketing - Vibe Marketing for Companies: boringmarketing.com

The Vibe Marketer - Join the Community and Learn: thevibemarketer.com

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JONATHAN ON SOCIAL

Unscheduled CEO Podcast:https://www.unscheduledceo.com

X/Twitter: https://twitter.com/Jicecream

LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/

  continue reading

258 episodes

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