Corey Bruno is the Director of NIL at Press Upload and one of the leading voices in athlete marketing and brand strategy. With over three years in the NIL space, Corey has worked with top athletes at Syracuse University, supported initiatives for Jim Boeheim and Carmelo Anthony's foundations, and built his career helping NCAA and pro athletes turn their platforms into purposeful, ROI-driven brands through data-driven strategy and authentic storytelling. In this episode, Corey breaks down the biggest lie the NIL industry is selling athletes, how to build a brand with integrity (not just transactions), and what high school, college, and pro athletes need to know about creating legacy beyond the deals. This isn't motivation. This is a movement.

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ABOUT THE STANDARD PODCAST™: This isn't motivation. This is a movement. Hosted by Erin Sarles and Thomas Roe, co-founders of Blueprint to Bluechip™, The Standard Podcast™ calls out the lies culture sold athletes and raises a new standard in sports, leadership, and life. We bring raw, truth-packed 20-25 minute conversations about identity, discipline, and legacy that goes beyond the scoreboard.

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