Ep.65: Craig Laurie: Chief Creative Officer at RWS Global - “You are not creating for yourself. You are creating for the audience” (Video)

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9d ago 39:08

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Craig Laurie, Chief Creative Officer at RWS Global, is the driving force behind the company’s powerhouse team of world-class creatives, designers and casting directors who deliver extraordinary experiences worldwide. Laurie excels at developing talent, aligning creative vision and fostering collaboration across various specialties to bring bold, innovative ideas to life. With a foundation in diverse artistic practices, he approaches every project with visionary leadership, cultural sensitivity and a commitment to storytelling that is deeply attuned to the unique nuances of each destination.

Laurie’s impact at RWS Global is defined by his ability to unite teams around a shared creative vision, ensuring that every project resonates with each unique audience, whether inside a resort, aboard a luxury vessel, onstage or in a custom-designed venue. Under his guidance, the creative team continually seeks new ways to “Raise the Experience” for live moments throughout the world.

Since joining RWS Global, Laurie has spearheaded creative development for numerous award-winning productions and immersive experiences. From groundbreaking chamber music experiences to opening ceremonies for the world’s largest sporting events, major stage productions and more, he prioritizes meeting clients’ needs and exceeding guests' expectations. In addition, Laurie oversees the creative development of branded activations for well-known IPs such as Warner Bros., Lionsgate, Netflix, Mattel, Lincoln Center for the Performing Arts, Rolling Stone Magazine, Feinstein's/54 Below and more.

Outside of RWS Global, Laurie serves as the Chair on the Board of Directors for Decoda, the affiliate ensemble of Carnegie Hall dedicated to bringing virtuosic performance and meaningful community engagement to stages around the world.

With a steadfast dedication to creativity, teamwork and quality, Laurie is redefining what live experiences can be, delivering unforgettable moments that leave a lasting impact.

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Hosts: Anna Robb
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