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Content provided by Gini Dietrich and Founder of Spin Sucks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gini Dietrich and Founder of Spin Sucks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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The Visibility Engineer’s Manifesto

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Manage episode 506625069 series 2353932
Content provided by Gini Dietrich and Founder of Spin Sucks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gini Dietrich and Founder of Spin Sucks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

For too long, marketing and communications have been judged by clicks, impressions, and vanity metrics. But those numbers don’t move a boardroom.

Executives talk about pipeline, revenue, market share, and shareholder value. If your work isn’t tied to those outcomes, you’re invisible where it matters most.

In this episode of the Spin Sucks Podcast, Gini Dietrich introduces The Visibility Engineer’s Manifesto—a new operating model for comms and marketing leaders. You’ll learn how to replace outdated reporting with PESO-driven visibility that proves growth in the language executives actually care about.

What you’ll hear:

  • Why CEOs and CFOs rarely mention marketing on earnings calls

  • How AI-powered discovery is reshaping visibility and trust

  • The 11 principles every Visibility Engineer must follow

  • One Day 1 action step you can take right now

Download the Manifesto PDF here: https://spinsucks.com/communication/visibility-engineer-manifesto/

  continue reading

365 episodes

Artwork
iconShare
 
Manage episode 506625069 series 2353932
Content provided by Gini Dietrich and Founder of Spin Sucks. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gini Dietrich and Founder of Spin Sucks or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

For too long, marketing and communications have been judged by clicks, impressions, and vanity metrics. But those numbers don’t move a boardroom.

Executives talk about pipeline, revenue, market share, and shareholder value. If your work isn’t tied to those outcomes, you’re invisible where it matters most.

In this episode of the Spin Sucks Podcast, Gini Dietrich introduces The Visibility Engineer’s Manifesto—a new operating model for comms and marketing leaders. You’ll learn how to replace outdated reporting with PESO-driven visibility that proves growth in the language executives actually care about.

What you’ll hear:

  • Why CEOs and CFOs rarely mention marketing on earnings calls

  • How AI-powered discovery is reshaping visibility and trust

  • The 11 principles every Visibility Engineer must follow

  • One Day 1 action step you can take right now

Download the Manifesto PDF here: https://spinsucks.com/communication/visibility-engineer-manifesto/

  continue reading

365 episodes

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