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How to Implement the PESO Model© in a Zero-Click, Zero-Share World
Manage episode 494517075 series 2353932
If audiences have fragmented attention and trust is harder to earn, what do you need to do?
You don't need to burn it all down. It's about aligning your strategy to what works now. Gini Dietrich discusses how you can adapt the PESO Model© to function in a zero-click, zero-share world and how to structure your strategy for discover, trust, and measurable traction.
355 episodes
Manage episode 494517075 series 2353932
If audiences have fragmented attention and trust is harder to earn, what do you need to do?
You don't need to burn it all down. It's about aligning your strategy to what works now. Gini Dietrich discusses how you can adapt the PESO Model© to function in a zero-click, zero-share world and how to structure your strategy for discover, trust, and measurable traction.
355 episodes
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