In this episode of The SoulFire Sessions, Alex sits down with digital marketing specialist and owner of The Detailed Way, Cheri, for a powerful conversation about personal branding, online visibility, and the courage it takes to show up authentically in a digital world.
From psychology to marketing, Cheri shares her journey and the lessons she’s learned about storytelling, self-promotion, and building genuine connections—without losing your authenticity. Together, they explore how personal branding has evolved, why it matters now more than ever, and how to bring your real self into the online spaces where you work, connect, and grow.
What You’ll Learn:
~ The difference between marketing for a business and marketing yourself
~ How to find your authentic voice online (and avoid looking “AI-generated”)
~ Why storytelling is the secret to connection—and how to start sharing yours
~ How to use AI as a creative partner without losing your voice
~ The role of community and networking in building your personal brand
~ Why clarity doesn’t come before courage—and how taking the first step leads to confidence
Connect with Cheri:
Website: thedetailedway.com
Instagram: https://www.instagram.com/thedetailedway
Facebook: https://www.facebook.com/thedetailedway
LinkedIn: linkedin.com/in/cdjohnson1002
Connect with The SoulFire Collective:
Website: thesoulfire.com
Instagram: https://www.instagram.com/thesoulfireco/
Facebook: https://www.facebook.com/profile.php?id=61577017224180
LinkedIn: https://www.linkedin.com/company/the-soulfire-collective/